About Bass Pro Shops (Formerly Cabela's) Ashwaubenon
Discover the Ultimate Outdoor Experience at Bass Pro Shops in Ashwaubenon, Wisconsin
Located in the heart of the Titletown District near Lambeau Field, Bass Pro Shops in Ashwaubenon is more than just a store—it’s a destination for outdoor enthusiasts, families, and adventure seekers alike. Whether you're a seasoned angler, a passionate hunter, or simply love the great outdoors, this 100,000-square-foot retail showroom offers an immersive experience that celebrates Wisconsin’s rich outdoor heritage.
Museum-Quality Wildlife Exhibits
Step into the Sportsman’s Hall of Fame and explore breathtaking displays of Wisconsin’s trophy animal mounts and memorabilia. These exhibits honor the state’s deep-rooted traditions in hunting and conservation, making it a must-see for locals and tourists alike.
Indoor Archery Range & Archery Services
Test your skills at the indoor archery range or get expert assistance with bow tuning and gear selection. Whether you're preparing for hunting season or just want to try something new, our archery specialists are here to help.
Aquariums That Inspire
Marvel at our two stunning aquariums—a 7,200-gallon Gamefish Aquarium and a 5,700-gallon Trout Aquarium—featuring native fish species in beautifully designed habitats. It’s a favorite stop for kids and adults alike.
Full-Service Boating & Off-Road Center
Bass Pro Shops Ashwaubenon is home to one of the nation’s top boating centers, offering a wide selection of boats, ATVs, and utility trailers. As the world’s largest Mercury® outboard motor dealer, we provide unbeatable prices and expert service on brands like TRACKER®, NITRO®, RANGER®, SUN TRACKER®, REGENCY®, and more. Certified by the Marine Retailers Association of the Americas and recipient of multiple industry awards, our team is ready to help you hit the water or trail with confidence.
Expert Services & Repairs
From boat repowering to ATV maintenance, our certified technicians offer top-tier service to keep your gear in peak condition. We also provide line spooling, bore-sighting, and off-road vehicle servicing—all under one roof.
Outdoor Gear & Apparel for Every Season
Shop an extensive selection of hunting, fishing, camping, and outdoor recreation gear. With top brands and knowledgeable Outfitters on hand, you’ll find everything you need for your next adventure.
Educational & Family-Friendly Events
Join us for workshops, youth fishing events, and seasonal celebrations like Santa’s Wonderland, where families can enjoy free photos with Santa and holiday-themed activities. Our team of professional anglers and guides also host seminars to share tips and techniques for success in the field and on the water.
Convenient Location & Amenities
Located at 1499 Lombardi Avenue, Ashwaubenon, WI, our store offers free in-store and curbside pickup, a bait shop, gun library, and even a conference center with a wilderness-themed banquet space—perfect for hosting special events
Plan Your Visit Today
Whether you're gearing up for your next outdoor adventure or looking for a fun, educational outing with the family, Bass Pro Shops in Ashwaubenon delivers an unforgettable experience. Come explore, shop, and connect with nature—all in one incredible location.