Bass Pro Shops (Formerly Cabela's)Green Bay
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Your Adventure Starts Here!
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About Bass Pro Shops (Formerly Cabela's) Ashwaubenon
Discover the Ultimate Outdoor Experience at Bass Pro Shops in Ashwaubenon, Wisconsin
Located in the heart of the Titletown District near Lambeau Field, Bass Pro Shops in Ashwaubenon is more than just a store—it’s a destination for outdoor enthusiasts, families, and adventure seekers alike. Whether you're a seasoned angler, a passionate hunter, or simply love the great outdoors, this 100,000-square-foot retail showroom offers an immersive experience that celebrates Wisconsin’s rich outdoor heritage.
Museum-Quality Wildlife Exhibits
Step into the Sportsman’s Hall of Fame and explore breathtaking displays of Wisconsin’s trophy animal mounts and memorabilia. These exhibits honor the state’s deep-rooted traditions in hunting and conservation, making it a must-see for locals and tourists alike.
Indoor Archery Range & Archery Services
Test your skills at the indoor archery range or get expert assistance with bow tuning and gear selection. Whether you're preparing for hunting season or just want to try something new, our archery specialists are here to help.
Aquariums That Inspire
Marvel at our two stunning aquariums—a 7,200-gallon Gamefish Aquarium and a 5,700-gallon Trout Aquarium—featuring native fish species in beautifully designed habitats. It’s a favorite stop for kids and adults alike.
Full-Service Boating & Off-Road Center
Bass Pro Shops Ashwaubenon is home to one of the nation’s top boating centers, offering a wide selection of boats, ATVs, and utility trailers. As the world’s largest Mercury® outboard motor dealer, we provide unbeatable prices and expert service on brands like TRACKER®, NITRO®, RANGER®, SUN TRACKER®, REGENCY®, and more. Certified by the Marine Retailers Association of the Americas and recipient of multiple industry awards, our team is ready to help you hit the water or trail with confidence.
Expert Services & Repairs
From boat repowering to ATV maintenance, our certified technicians offer top-tier service to keep your gear in peak condition. We also provide line spooling, bore-sighting, and off-road vehicle servicing—all under one roof.
Outdoor Gear & Apparel for Every Season
Shop an extensive selection of hunting, fishing, camping, and outdoor recreation gear. With top brands and knowledgeable Outfitters on hand, you’ll find everything you need for your next adventure.
Educational & Family-Friendly Events
Join us for workshops, youth fishing events, and seasonal celebrations like Santa’s Wonderland, where families can enjoy free photos with Santa and holiday-themed activities. Our team of professional anglers and guides also host seminars to share tips and techniques for success in the field and on the water.
Convenient Location & Amenities
Located at 1499 Lombardi Avenue, Ashwaubenon, WI, our store offers free in-store and curbside pickup, a bait shop, gun library, and even a conference center with a wilderness-themed banquet space—perfect for hosting special events
Plan Your Visit Today
Whether you're gearing up for your next outdoor adventure or looking for a fun, educational outing with the family, Bass Pro Shops in Ashwaubenon delivers an unforgettable experience. Come explore, shop, and connect with nature—all in one incredible location.
Located in the heart of the Titletown District near Lambeau Field, Bass Pro Shops in Ashwaubenon is more than just a store—it’s a destination for outdoor enthusiasts, families, and adventure seekers alike. Whether you're a seasoned angler, a passionate hunter, or simply love the great outdoors, this 100,000-square-foot retail showroom offers an immersive experience that celebrates Wisconsin’s rich outdoor heritage.
Museum-Quality Wildlife Exhibits
Step into the Sportsman’s Hall of Fame and explore breathtaking displays of Wisconsin’s trophy animal mounts and memorabilia. These exhibits honor the state’s deep-rooted traditions in hunting and conservation, making it a must-see for locals and tourists alike.
Indoor Archery Range & Archery Services
Test your skills at the indoor archery range or get expert assistance with bow tuning and gear selection. Whether you're preparing for hunting season or just want to try something new, our archery specialists are here to help.
Aquariums That Inspire
Marvel at our two stunning aquariums—a 7,200-gallon Gamefish Aquarium and a 5,700-gallon Trout Aquarium—featuring native fish species in beautifully designed habitats. It’s a favorite stop for kids and adults alike.
Full-Service Boating & Off-Road Center
Bass Pro Shops Ashwaubenon is home to one of the nation’s top boating centers, offering a wide selection of boats, ATVs, and utility trailers. As the world’s largest Mercury® outboard motor dealer, we provide unbeatable prices and expert service on brands like TRACKER®, NITRO®, RANGER®, SUN TRACKER®, REGENCY®, and more. Certified by the Marine Retailers Association of the Americas and recipient of multiple industry awards, our team is ready to help you hit the water or trail with confidence.
Expert Services & Repairs
From boat repowering to ATV maintenance, our certified technicians offer top-tier service to keep your gear in peak condition. We also provide line spooling, bore-sighting, and off-road vehicle servicing—all under one roof.
Outdoor Gear & Apparel for Every Season
Shop an extensive selection of hunting, fishing, camping, and outdoor recreation gear. With top brands and knowledgeable Outfitters on hand, you’ll find everything you need for your next adventure.
Educational & Family-Friendly Events
Join us for workshops, youth fishing events, and seasonal celebrations like Santa’s Wonderland, where families can enjoy free photos with Santa and holiday-themed activities. Our team of professional anglers and guides also host seminars to share tips and techniques for success in the field and on the water.
Convenient Location & Amenities
Located at 1499 Lombardi Avenue, Ashwaubenon, WI, our store offers free in-store and curbside pickup, a bait shop, gun library, and even a conference center with a wilderness-themed banquet space—perfect for hosting special events
Plan Your Visit Today
Whether you're gearing up for your next outdoor adventure or looking for a fun, educational outing with the family, Bass Pro Shops in Ashwaubenon delivers an unforgettable experience. Come explore, shop, and connect with nature—all in one incredible location.
Frequently Asked Questions
Yes! State hunting and fishing licenses are available for purchase in Bass Pro Shops and Cabela’s retail stores.
Yes! Once you have located the product of your choice on our website, there will be a section labeled "Store Availability". Simply click the "Change Store" link and enter a Zip or City and State to select the store where you want to check stock.
We do not offer layaway at our stores, on the internet, or through our catalog. If you need to spread your payment out over a few months, we offer the Bass Pro Shops and Cabela's CLUB Mastercard. The CLUB Mastercard lets you begin earning CLUB Points on all of your purchases with the card which can be redeemed at both Bass Pro Shops and Cabela's! For more information, please visit https://www.basspro.com/shop/en/myclub or https://www.cabelas.com/shop/en/myclub
Please contact Customer Service to extend the pick up date of your Ship to Store order. 1-800-237-4444
All Bass Pro Shops and Cabela’s retail locations have a limited number of motorized and/or standard wheelchairs available for customer use. If you have concerns regarding the availability of a wheelchair during your visit, please call us.
During most of November and December, we host Santa's Wonderland where you can get a FREE photo with Santa! To reserve a spot, visit https://www.basspro.com/santa or https://www.cabelas.com/santa beginning in early November.
Pro Staff at Bass Pro Shops (Formerly Cabela's)
Mike Lenarduzzi
US Coast Guard Licensed Captain
Professional Walleye Tournament Angler
5 time World Walleye Championship Qualifier
Professional Walleye Tournament Angler
5 time World Walleye Championship Qualifier
Phil Theisen
Professional Fishing Guide in Northern Wisconsin
Professional Walleye Tournament Angler
Makes custom Panfish Tails
Professional Walleye Tournament Angler
Makes custom Panfish Tails
Gordon Rabetski
USCG licensed Captain
World Walleye Championship Qualifier
MWC Champion on Green Bay.
World Walleye Championship Qualifier
MWC Champion on Green Bay.
Ryan Jirik
Professional tournament angler for 20+ years
Enjoys promoting the sport of fishing and assisting with youth events
Enjoys promoting the sport of fishing and assisting with youth events
Employment Opportunities
Join the Bass Pro Shops team - a dynamic growing retailer and the world's leading supplier of premium outdoor gear. Your Adventure Starts Here.
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