Skip to content
Return to Nav
storefront photo

Bass Pro Shops Ashland

9:00 AM - 9:00 PM 9:00 AM - 9:00 PM 9:00 AM - 9:00 PM 9:00 AM - 9:00 PM 9:00 AM - 9:00 PM 9:00 AM - 9:00 PM 9:00 AM - 7:00 PM
lookup address button
11550 Lakeridge Parkway Ashland, VA 23005 US
phone number button
(804) 496-4700(804) 496-4700
clock icon

Regular Store Hours

Tracker Service M-Sa 9am-6pm, Su Closed; Restaurant M-Sa 11am-9pm, Su 11am-6pm
Day of the WeekHours
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 7:00 PM

View Current Sales

circular image
December Gear Guide! - 12/1 Thru 12/31
circular image
Holiday Sale! - 12/8 Thru 12/15
circular image
Last Minute Hot Deals! - Now Thru 12/24
circular image
Christmas Sale! - 12/15 Thru 12/24
circular image
Last Minute Gift Ideas! - 12/19 Thru 12/24
circular image
Our Biggest Annual Clearance Sale! - 12/26 Thru 1/8

At This Store

Practice or sight-in your bow for maximum effectivenessGreat food, great atmosphereSee the latest in ATV/UTVs and accessoriesWe service what we sell, as well as other models of boatsShop America’s Favorite BoatsExperience a virtual hunt or take aim in our shooting gallery
promo imagepromo imagepromo image

Additional Hours

Fish Feeding at the Aquarium every Tuesday, Thursday, & Saturday at 12:00pm

Boat & ATV Sales Hours

Tracker Service M-Sa 9am-6pm, Su Closed; Restaurant M-Sa 11am-9pm, Su 11am-6pm
Day of the WeekHours
Monday - Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 7:00 PM

Power Pros Boat & ATV Service Hours

Day of the WeekHours
Monday - Friday8:00 AM - 5:00 PM
Saturday8:00 AM - 4:30 PM
SundayClosed

Regular Store Hours

Tracker Service M-Sa 9am-6pm, Su Closed; Restaurant M-Sa 11am-9pm, Su 11am-6pm
Day of the WeekHours
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday9:00 AM - 7:00 PM
Bass Pro Shops is open 364 Days a Year!

Contact The Team

contact image
James King
General Manager
contact image
Angela Doyle
Restaurant Manager
contact image
Stephanie Cobos
Boat Sales Manager

Upcoming Events at Ashland

Santa's Wonderland 2019

November 16 - December 24, 2019
Nobody celebrates Christmas like Bass Pro Shops!! Every year Santa’s Wonderland transforms Bass Pro Shops into an immersive holiday experience wi...
Nobody celebrates Christmas like Bass Pro Shops!! Every year Santa’s Wonderland transforms Bass Pro Shops into an immersive holiday experience with rustic Christmas cabins, holiday characters and live elves set amongst snow-covered hills and illuminated Christmas trees. The Christmas village offers remote control trucks, a Lincoln Logs building area, a laser arcade and a foam toy arcade.

Families can also spend time at activity tables where they can write a letter to Santa and make Christmas decorations and handmade crafts to take home, all for free.

Photo times are as follows:

November 17th - 31st: Monday - Friday: 5pm - 8pm. Saturday: 10am - 8pm. Sunday: 10am - 5pm
December 1st - 7th: Monday - Friday: 3pm - 8pm. Saturday: 10am - 8pm. Sunday: 10am - 5pm
December 8th - 23rd: Monday - Friday: 10am - 8pm. Saturday: 10am - 8pm. Sunday: 10am - 5pm
December 24th (Christmas Eve): 10am - 5pm

Breakfast with Santa

December 14
8:00 AM - 9:00 AM
Families can enjoy a breakfast with Santa at Islamorada Fish Co. on December 14th.
Breakfast buffet will be served from 8am - 9am. Photos with Sa...
Families can enjoy a breakfast with Santa at Islamorada Fish Co. on December 14th.
Breakfast buffet will be served from 8am - 9am. Photos with Santa will then begin at 9am.
Tickets for the breakfast are LIMITED and must be purchased in advance! To reserve tickets, please call our customer service desk at (804) 496-4700.

$15 adult / $10 child (ages 3 and under are free)

All proceeds for this event will benefit the Arc of Hanover

Breakfast with Santa

December 21
8:00 AM - 9:00 AM
Families can enjoy a breakfast with Santa at Islamorada Fish Co. on December 21st.

Breakfast buffet will be served from 8am - 9am. Photos with ...
Families can enjoy a breakfast with Santa at Islamorada Fish Co. on December 21st.

Breakfast buffet will be served from 8am - 9am. Photos with Santa will then begin at 9am.

Tickets for the breakfast are LIMITED and must be purchased in advance! To reserve tickets, please call our customer service desk at (804) 496-4700.

$15 adult / $10 child (ages 2 and under are free)

All proceeds for this event will benefit the Arc of Hanover!

About Bass Pro Shops Ashland

While you'll find a huge selection of outdoor gear, Bass Pro Shops stores are also part museum, art gallery, antique store, aquarium, education, conservation and entertainment center. The entire store is a tribute to the vast diversity of the Virginia landscape, its history and the culture of its people. Hand-painted murals from renowned artists depict scenes of the Virginia countryside from the Appalachian Trail and the Blue Ridge Parkway, to the James and Chickahominy Rivers to the Shenandoah Valley and Chesapeake shores. State and record wildlife mounts are displayed alongside local period prints depicting early Virginians enjoying sporting adventures

Departments
Visitors will have the area's largest array of freshwater and saltwater rods, reels and fishing accessories to choose from, all hand-picked and specially selected for the area. The White River Fly Shop, featuring antique and collectible fly fishing memorabilia, has a vast selection of the latest in fly fishing gear. Customers will find an equally impressive array of hunting clothing and gear. Our archery department offers a bow set-up shop and a 25-yard archery range that is perfect for testing new bows or sharpening necessary archery skills. More than a hunting and fishing store, visitors will also find items perfect for camping, hiking, outdoor cooking, bird watching or whatever your outdoor pleasures may be.

Let’s not forget about our General Store with the Fudge Shop, it has a large collection of foods and gift items are available for outdoor and lodge living as well as some of the best homemade fudge around. A wide selection of men's and women's footwear and apparel, featuring popular brands including Columbia, North Face, Under Armour, Bob Timberlake, World Wide Sportsman and RedHead are also available. Kids of all ages will enjoy the laser arcade themed as a Virginia tobacco field and an old cabin. The arcade features 56 animated targets that is over-run with wild 'critters'.

Aquarium
Stop by the 23,000 gallon freshwater aquarium where you will find largemouth bass, striped bass, gar, walleye, and channel catfish-- most caught in Virginia waters!

Restaurant
We also have 10,000-square-foot Islamorada Fish Company restaurant that will enable you to experience the relaxed dining atmosphere and menu selections of an ocean-front restaurant in the Florida Keys. It is capable of seating 166 guests inside and offers patio dining to seat 40 guests outside. A 12,000-gallon saltwater aquarium is home to scores of colorful, tropical fish. Menu selections include a wide variety of fresh seafood entrees, pasta and steaks, local favorites as well as appetizers and desserts sure to tempt any taste bud.

Boating Center
A marine and boat center displays a full range of boats from Tracker Marine--the world's largest manufacturer of fishing boats. From big water boats to small fishing boats, canoeing and even kayaking, customers will find exactly what they need to have fun on the water with selections from Tracker, Nitro, Tahoe, Sun Tracker, Mako and more. An on-site, state-of-the-art boat service center with 4 service bays will also be available for customers' convenience for boat rigging.

Workshops
We also offer free Outdoor Skills Workshops for adults, kids and families that will help maximize outdoor fun by teaching new skills and improving existing ones.

We look forward to seeing you!

Employment Opportunities

Join the Bass Pro Shops team - a dynamic growing retailer and the world's leading supplier of premium outdoor gear. Your Adventure Starts Here.
Learn More

local pros

Photo of John Garland
John Garland
•Captain of Screaming Reel Fishing Charter (U.S. Coast Guard License, LLC)
•Master/Expert angler who has been catfishing since 1990
•Fishes the Big Cat Quest Tournament every year
•Enjoys being with people and the great outdoors and giving back to society
Photo of James Vick
James Vick
- Va Bass Federation 20 year member
- The Bass Federation (TBF) Region 6 Director for six years
- Board Member of the Children's Hospital Foundation Bass Tournament for 7 Years
- Avid Angler who enjoys sharing his passion and knowledge with the next generation!